# Stay Smart, Stay Early.

Grata tracks real-time changes across industries so you always have the latest information

## Discover Your Next Market

## Follow emerging trends

## Build segment definitions from the ground up

## Access curated insights without building decks from scratch

## Expand Your Perspective.

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## Trusted by over **1,000** global customers, **35 of the top 40** firms, and **9 of the top 10** management consulting firms.

## INDUSTRY RESEARCH

### Dig deep with investment-grade data

### Size

Size your market. Access comprehensive company lists, private company revenue estimates, and proprietary employee counts.

### Assess

Assess competitive dynamics and M&A potential. See detailed business locations to pinpoint pockets of opportunity.

### Capture

Capture hidden subsegments and market adjacencies with comprehensive tagging.

### WHY CUSTOMERS LOVE GRATA

### Customer Testimonials

I love that, in Grata, I can easily find companies that are manufacturers, distributors, or wholesalers and add that as a filter—it's fantastic.

Margie Petrizza

Director of Marketing

> “We’re in the business of being face to face with folks as opposed to spending weeks of data parsing. Grata really solves that problem and knocks out a lot of manual work by giving us real-time data on future industry targets.”

Kyle Adams

Analyst at Industrial Manufacturing Group (IMG)

## Schedule **a demo** to get started

From family-owned roofing companies to PE-backed enterprise software and everything in-between, Grata has the data you need.

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## Frequently asked questions

### How do I break an industry into meaningful sub-segments?

Analysts group companies by business model, specialization, customer type, and operational attributes to reveal the true structure of a market.

### How can I quickly learn who the key players are in a new industry?

Teams scan company density, growth indicators, hiring activity, and recorded signals to identify leaders, challengers, and emerging operators.

### How do I analyze an industry with little public data available?

You rely on private-company attributes, like headcount, product focus, technology stack, and market activity, to understand how the industry functions.

### What’s the fastest way to understand trends in a fragmented market?

You track hiring, new entrants, leadership moves, acquisitions, and technology adoption to see where the market is shifting.

### How does Grata make industry research faster and more accurate?

Grata maps entire industries using private-company attributes, revealing true segments, hidden niches, and emerging patterns traditional codes miss.

### Can Grata help me size an industry or segment?

Yes. Grata shows market fragmentation data, how many companies operate in a sector, geographic pockets of opportunity, and more.

### How does Grata help analysts understand competitive landscapes?

Grata highlights differences in business models, capabilities, growth signals, and positioning, making it easier to compare operators within a market.

### Can Grata identify emerging sub-industries before they mature?

Absolutely. Grata surfaces signals, such as hiring momentum, product launches, and concentrated new company formation, that reveal early-stage segments.

### How do teams use Grata to validate industry hypotheses?

Analysts use Grata to map companies, test assumptions, compare segments, and confirm whether their thesis aligns with actual market structure.

### What improvements do teams see when using Grata for industry research?

Faster ramp-up on new sectors, clearer market maps, deeper competitor insights, and more confident decision-making around sourcing and strategy.