# Map the Market.

# Make Your Move.

Use real data — not instinct — to segment industries, understand market density, and pinpoint opportunities.

## See the Full Picture

## of Your Market

## Analyze comparable transactions

## Build segment definitions from the ground up

## Spot gaps and define TAM clearly

## Expand Your Perspective.

## Trusted by over **1,000** global customers, **35 of the top 40** firms, and **9 of the top 10** management consulting firms

# MARKET FRAGMENTATION

## Gain a deeper understanding of the opportunities in your space

## Define

Define your market using keywords, industry classifications, or your lists.

## Identify

Identify the top players in the space and the share of the industry they control.

## Uncover

Uncover opportunities in the market using Grata’s ownership and size data.

# WHY CUSTOMERS LOVE GRATA

## Customer Testimonials

"It's both for market mapping—for example, understanding the POS market in Sweden—and for origination. We generate a long list of targets and then enrich that list with details about the players before narrowing down to the most relevant companies."

– Anonymous

Strategic Acquirer

"I use Grata primarily for opportunity analysis—understanding market maturity by looking at who’s in a space, their profiles, size, and maturity. Talking to one company often exposes an opportunity, and then I use Grata to explore the broader universe of companies, preemptively identifying targets before a call."

– Anonymous

Strategic Acquirer

## Schedule **a demo** to get started

From family-owned roofing companies to PE-backed enterprise software and everything in-between, Grata has the data you need.

## Frequently asked questions

### How does understanding market fragmentation by ownership inform my sourcing strategy?

Analyzing fragmentation by ownership will show you which markets are attractive for acquisitions and roll-ups vs markets that may be saturated with investors.

### How customizable is the Fragmentation data?

Fragmentation data is entirely customizable based on the market that you define. Any filter you add to your market will generate a completely new view of fragmentation data.

### Can the Market Opportunity data help in analyzing competitive dynamics in my market?

Yes. Market Opportunity data provides an informed perspective of how many other investors may be active in your market. You’ll also understand the size and scale of the companies operating in your market, which helps benchmark the resources available and how you can compete — and win.

## Check Out Additional Market Fragmentation Resources Here

## Grata's Guide to Kickstarting Your M&A Career

15

— min read

[Grata's Guide to Kickstarting Your M&A Career](https://grata.com/features/market-fragmentation/grata-m-a-career-guide) Grata's Guide to Kickstarting Your M&A Career

## The Private Market Data Buyer’s Guide

9

— min read

[The Private Market Data Buyer’s Guide](https://grata.com/features/market-fragmentation/private-market-data-buyers-guide) The Private Market Data Buyer’s Guide

## How to Effectively Identify and Analyze Comparable Companies

7

— min read

[How to Effectively Identify and Analyze Comparable Companies](https://grata.com/features/market-fragmentation/comparable-companies) How to Effectively Identify and Analyze Comparable Companies

## Find Your Niche.