# Build Defensible Models

Grata quickly sets the scene for your market with the most accurate public company comparables.

## Understand Crucial Context for Your Deal

Turn public comps into actionable insights

## Benchmark against public peers and integrate with private data

## Support narratives with real-time comps

## Filter by market behavior

## See the Full Picture of Your Market

## Trusted by over **1,000** global customers, **35 of the top 40** firms, and **9 of the top 10** management consulting firms

## Comprehensive Market Analysis in a Snap

Leverage the most comprehensive data to find the comps you need, without the noise.

## Define

Define your market using keywords, industry classifications, or your lists.

## Discover

Discover subsidiaries and divisions similar to your companies of interest.

## Analyze

Analyze complete, accurate financial metrics and valuation multiples for public companies in your industries.

## Target

Target opportunities in your market with precision and win more deals.

# Customer Testimonials

“For me, the biggest thing is definitely due diligence and industry comps. That's really what I go to Grata for, because the way you're able to put in a company and then break down its size and more makes it so much easier for me. From there, I can decide if it's a fit or not.”  
– Anonymous, Mid Market PE Firm

“I was able to find a lot of deals that I couldn't find on PitchBook very easily. So that was definitely helpful to fill in the gaps.”  
– Anonymous, Mid Market Investment Bank

## Frequently asked questions

### How do I benchmark a private company against public comparables?

Analysts look at industry alignment, business model fit, scale, revenue signals, and market activity to identify comparable publicly traded companies.

### Why is finding the right public comps so difficult?

Private company data is typically limited and fragmented, making it difficult to match business models, segments, or scale to similar public companies based solely on SIC/NAICS codes.

### How do I know if a public comp is actually relevant to my target?

Relevance comes from detailed operational attributes — such as how the company sells, who it serves, and how it grows — not just the industry label.

### What’s the fastest way to build a list of comparable public companies?

Teams usually combine sector research, peer analysis, and screening tools to filter public companies that match a target’s characteristics.

### How does Grata make it easier to find public comps for private companies?

Grata connects private-company attributes to comparable public peers, giving analysts automated match suggestions based on real business similarities.

### Can Grata help me evaluate how closely a private company aligns to a public peer group?

Yes. Grata highlights shared behaviors, industry patterns, and operational traits so analysts can quickly judge comp quality and fit.

### How do deal teams use Grata Public Comps during diligence?

Teams benchmark growth, positioning, business models, and market context to understand valuation ranges and competitive landscapes faster.

### Can public comp groups be saved or reused for future deals?

Analysts can save and export comp sets, refine them over time, and apply them across multiple deals or theses to maintain consistency.

### What improves when analysts use Grata for public comp research?

Faster comp building, stronger benchmarking accuracy, clearer rationale for comps used in investment memos, and a more repeatable diligence process.

### How to Value a Private Company: Public Comps

[How to Value a Private Company: Public Comps](https://grata.com/features/public-comps/how-to-value-a-private-company-public-comps)

### How to Value a Private Company: VC & Growth Comps

[How to Value a Private Company: VC & Growth Comps](https://grata.com/features/public-comps/how-to-value-a-private-company-vc-growth-comps)

### How to Value a Private Company: M&A Comps

[How to Value a Private Company: M&A Comps](https://grata.com/features/public-comps/how-to-value-a-private-company-m-a-comps)

## Refine Your Research. Search Smarter.